“There are 450,000 customers using Chlitina’s cosmetic and skin care products every day, and who have gained the confidence and beauty that belongs only to themselves. The satisfaction of these customers is our most splendid achievement,” said Chlitina chairwoman Pi Hua Chen. From its first salon in Shanghai in 1999, the beauty pioneer grew Chlitina into a massive company, with over 5,000 locations in Asia, most of which are in China. Recently, the company has also been expanding into Southeast Asia, particularly in Vietnam, where it plans to open 20 stores by the end of the year.

With a business philosophy that revolves around the belief that true beauty radiates from self-confidence, Pi Hua Chen has built Chlitina on the foundation of providing holistic solutions. Some of the beauty company’s most famous products include its EPO Facial Cleanser, the Intensive Boosting Treatment and the Timeless Youthful Complexion Series.

Read Pi Hua Chen’s full profile on Asia’s Most Influential

“If Korea can do it with K-Beauty, why can’t we make M-Beauty a global phenomenon?”, asked Julius Lim. In 2014, the entrepreneur co-founded B&B Labs with the goal of creating products that can address different skin needs. Under his leadership, the skincare company has formulated high-quality solutions, from serums that banishes breakouts or brightens the complexion to masks designed to strengthen the skin barrier. Lim also taps into Malaysia’s biodiversity, incorporating local ingredients into B&B’s products.

In 2024, the company released Tribiotics 360° Suncare, a robust sunscreen that shields the skin from UV radiation and also defends against infrared light, high-energy visible light and environmental pollution. Apart from providing protection, the formula, which contains, prebiotics, probiotics, and postbiotics, promotes skin health, too.

Read Julius Lim’s full profile on Asia’s Most Influential

Technology powers beauty at Alice Chang’s Perfect Corp. Leveraging advancements in artificial intelligence and augmented reality, the tech solutions provider has pioneered a number of skin, makeup and face technologies, which have been used by brands such as Estée Lauder, MAC and Tarte. Skincare AR, for example, uses deep learning technology to provide real-time assessment of wrinkles, spots and texture, which then helps evaluate the effectiveness of skincare routines. Meanwhile, Face AI provides accurate facial mapping for realistic makeovers with actual beauty products.

For Estée Lauder, Chang’s YouCam technology, which has been installed in over 8,000 of the beauty company’s devices, has helped customers try on different lipstick shades in seconds. Perfect Corp’s collection of YouCam apps for makeup, nails and selfies is also available for download so beauty lovers can try various looks and styles on their mobile phones. The popular apps have over a billion downloads.

Read Alice Chang’s full profile on Asia’s Most Influential

Marion Caunter is dedicated to creating beautiful hair with two mane-focused companies, Hairplay Salon and Mare. The latter is a natural extension of the salon, which she co-founded with celebrity hairstylist Shaun Yap, and also a solution to a personal crisis. When Mare was launched in 2022, Caunter shared on Instagram: “More is More Hair Vitamins was an idea that really started brewing when I realized I was losing more hair than usual during the numerous lockdowns of 2020/2021… I ultimately figured out that my body was likely lacking essential nutrients. After talking to clients at @myhairplay and receiving feedback from my followers, I realised this was a common problem that needed to be addressed.”

And thus, the perfect cut and style can now be supported by Mare’s hair serums, scalp oils and the More is More Hair Vitamins, a biotin-enriched berry-and-peach drink that encourages growth and maintenance. Outside of her entrepreneurial pursuits, Caunter is a social media star (with 552K followers on Instagram) and a style leader who is often seen in elegant creations crowned by, of course, stunning hair.

Read Marion Caunter’s full profile on Asia’s Most Influential

Dr Aivee Aguilar-Teo nurtures beauty through the Aivee Group, one of the leading dermatology and cosmetic surgery centres in the Philippines. In its six locations, including the world-class surgical facility Aivee Institute, Aguilar-Teo puts technology at the forefront, introducing innovations like the lifting treatment Sofwave and the Picasso Laser. The skin-rejuvenating laser, which was developed by Aguilar-Teo and her husband, Dr Z Teo, can be used to treat scars, sun spots and stretch marks.

Outside of her triumphs in beauty, the medical director has also established Beauty Beyond Borders, the company’s foundation that conducts dermatological missions for marginalised communities, including persons with disabilities. “Seeing how happy and grateful that we are able to help them is rewarding. It’s something that I always wanted to do, to reach out and to give time to others. It brings me immense joy and a sense of purpose in life,” she said to Tatler.

Read Aivee Aguilar-Teo’s full profile on Asia’s Most Influential

Tatler Asia's Most Influential is the definitive list of people shaping our world today. Asia's Most Influential brings together the region's most innovative changemakers, industry titans and thought leaders who are driving positive impact in Asia and beyond. View the full list here.

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