Nimisha Tailor is author of The Female Digital Revolution
Cover Nimisha Tailor is the author of 'The Female Digital Revolution'
Nimisha Tailor is author of The Female Digital Revolution

The digital revolution is transforming industries and society at an unprecedented pace. To unlock its full potential, more women must be empowered to lead, innovate and champion equality, argues Nimisha Tailor, author of the forthcoming book, The Female Digital Revolution

“Unlike previous industrial revolutions, the scale, scope, and speed of the fourth industrial revolution is unprecedented. Technological breakthroughs and the increasing take up of digital tools is spurring the digital economy to continue expanding. Every industry from health, education and finance is being digitally transformed. The role of women is changing too, albeit at a slower rate. Women (just like men) are already using digital technologies to improve their daily lives but often the digital applications or devices are not adequately suited to them. The female digital revolution has only started but there are more opportunities for equality and equity.” 

– Nimisha Tailor, The Female Digital Revolution

Many women are already ahead of the game in adopting digital tools, not only at work, but also in their free time and to optimise their daily life. For example, women are using technology to set up their own businesses from home, or developing apps that allow women to better manage their finances, health or save the environment. Other women are using various platforms to connect with like-minded women or search for jobs, especially after a career break, or learn something new while staying at home to look after children or elderly parents. Some are also forging their own careers in male-dominated areas such as esports or in data centres, while others are working on the next generation of technology, for example, in quantum computing. This is the Female Digital Revolution.

But, there are women who are missing out and there is scope for them to benefit so much more. In my book The Female Digital Revolution, I share that there is scope for women to seek better jobs, to innovate and create technology tailored to women, and to advocate for digital policies that protect women and girls from online harm. To maximise the benefits, we need women to be represented in all aspects of our economy where technology is involved—as digital leaders in our schools, hospitals, banks and businesses, and as policymakers designing digital regulations and digital literacy programmes. The wonderful thing is that women can choose how they show up and can apply their passion and strengths.

As an economist, I have worked in technology in some shape or form throughout my career, whether that has been analysing the competition landscape in ecommerce markets, developing policies for digital financial services or regulations for new technologies, or advising on how to allocate radio spectrum for digital services. 

My intellectual curiosity has led me to seek to understand technology in fun and interesting ways. For example, working in government I learnt about mobile technology by acquiring knowledge from my engineering colleagues and going on site visits to base stations. Through volunteering I have been leading the AI and Humanity webinar series at the Asia Institute of Mentoring in Singapore where I have had the opportunity to question tech entrepreneurs in the areas of climate tech, edutech and fintech, as well as digital experts in government.

See also: Technology for good: Why former PR whiz Ellice Hendricks-Ng launched an app that empowers underprivileged kids in Malaysia

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Nimisha Tailor
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The Female Digital Revolution
Above The Female Digital Revolution
Nimisha Tailor
The Female Digital Revolution

I am a woman in the digital economy and I am not alone. In The Female Digital Revolution,  I share numerous stories of women in all aspects of an increasingly digitalised economy. There is a digital artist bringing colours to life through a digital canvas, a trusted cybersecurity specialist helping to keep people online safe, and a doctor using AI to improve access to medical professionals.  

It’s important to note that no matter where your interests and strengths lie, the digital economy has a place for you. Yet many women and girls are unaware of the opportunities open to them that offer the potential for personal and professional fulfilment. 

Women are powerful digital economy agents. As digital consumers, entrepreneurs, business leaders or policy makers their voice matters in making our society and economy healthy and richer. This was evidenced at the Women’s Forum Singapore 2024, which took place in June, and saw discussions on themes such as ‘tech as a vector of inclusion’. The forum showcased female entrepreneurs young and old who are leveraging technology to make social impact in the areas of health, finance, education, smart cities and climate change.

But, all over the world, many women are struggling to get a seat at the table to influence big decisions in both the public and private sector. It is essential that they do. Ulrik Knudsen, deputy secretary-general of the OECD advocates that, “If we do not promote the fair and full participation of girls and women in the digital future of our societies, we are setting ourselves up for a digital future that will be less rich, less innovative and less fair.”

We all need to take action. My view, as I write in The Female Digital Revolution, is that “when we understand what the female digital economy is, we can develop and design digital technologies that deliver greater opportunities for women and girls”.

See also: Why Women Don’t Talk Money with finance professionals Sharon Sim and Serena Wong

Be part of the female digital revolution

So, how can both women and men be part of the female digital revolution? 

1. We all need to take action to upskill

In The Female Digital Revolution, I state that whether you are a lawyer, finance person or sustainability advocate you will need to learn how to use digital devices, platforms and software as every aspect of our society is being digitalised. Even a health practitioner will need to understand the apps or other digital tools used in the diagnosis of medical conditions. In addition to understanding current and future digital technologies, soft skills will be just as important to the jobs of tomorrow.

Women might believe that they are not “techie” enough for jobs involving technology, yet the reality is that a host of soft skills are easily transferable and necessary. For example, project management skills are key for driving digital transformation projects within businesses and organisations. Women with leadership skills can bring out the best in others, inspiring diverse teams to work together to deliver better outcomes. In the workplace, this means managing people from different disciplines, whether that’s sales or engineering, all of which have a role to play in managing the digital transformations taking place in banks, hotels, retail chains, energy and logistics companies as well as government agencies.

What is clear is that if you don’t upskill you will get left behind and potentially miss out on rewarding careers. A panel discussion at the Women’s Forum Singapore 2024 highlighted that ‘AI will not take your job but the person using AI will’. The same point is regularly made by author Petr Ludwig in his speeches on “The AI Mindset: How Can We Enhance a Growth Mindset About Artificial Intelligence and Stay Relevant in the Upcoming Era?”

2. We need innovation that works for women

Women need to be represented in all aspects of our digital economy to ensure that devices, apps and user experiences meet the needs of women. If not, there is a risk that technology will be developed and designed without taking into account women’s interests, preferences, lifestyles and even body shapes.

Take, for example, sport. Like technology, the sports industry shares a gender representation challenge and unfortunately many sportswomen are unable to benefit from sports technology as it does not always cater to them. For example, one study found that women footballers have different physical needs to their male counterparts, yet much of the technology, such as performance tracking devices, continues to be designed for men, which can increase the risk of injury in women. Equipment and technology, from sports bras to fitness apps that are designed with women in mind can be game changers for female athletes. But that requires women to be part of the design process. This doesn’t just apply to sport, but to all areas of our lives. For instance, virtual reality headsets can allow women to access healthcare services in a virtual environment from the comfort of their own home. Such tools have the potential to help women gain access to medical information and even connect to a community of other women suffering from similar health issues. But, research has shown that the headsets don’t always fit women’s heads and in some cases cause women to suffer more motion sickness compared to men. 

Another area where innovation needs to be tailored for women is around the use of artificial intelligence (AI). This powerful technology can support women in managing their personal and professional lives but many algorithms are found to be biased. Research from UNESCO highlighted that this could “reinforce stereotypes and biases against women and girls ... through biased AI recruitment tools, gender-biased decision-making in sectors like finance (where AI might influence credit scoring and loan approvals), or even medical or psychiatric misdiagnosis due to demographically biased models or norms”.

3. Companies, investors and governments all have a role to play

Action can be taken from all sides, from companies hiring more women, to investors funding companies with female representation, to governments supporting women in developing digital skills and driving digital policies that protect them from harm. For example, the widespread use of AI has facilitated an increase in deepfake pornography and manipulated images targeting women, exploiting their images and voices without consent. In January 2024, explicit AI-generated images of pop icon Taylor Swift went viral on social media platforms and messaging apps. Governments can take action against cyberbullying and discrimination through AI regulation and online safety laws.

Other organisations are already playing a part, with UN Women advocating for freedom from technology-facilitated gender-based violence and discrimination, and the Action Coalition on Innovation and Technology for Gender Equality helping governments, policymakers, multilateral organisations, the private sector and civil society build consensus around a gender-transformative framework to advance women’s and girls’ rights and empowerment in the digital age.

Overall, the advice is simple. A revolution is already happening. Don’t let it pass you by.

The Female Digital Revolution by Nimisha Tailor will be published by Penguin Random House SEA on October 15, 2024 and will be available on Amazon and at Kinokuniya in Singapore