Tatler Asia’s Most Stylish 2024 honouree Nicole Law, who “fit checks” people on the streets of Hong Kong for Instagram, says people in the city are still shy about expressing themselves sartorially, but things are slowly changing
With her signature voluminous hairdo, boldly lined eyes and red lips—greatly inspired by hip-hop culture—content creator Nicole Law is hard to miss; a lot of people get an up-close-and-personal interaction too because she runs around “fit-checking” people who catch her eye.
Law previously worked at Warner Music Asia and media platform Complex Chinese, where she realised her natural affinity for content creation. “I realised I never thought of it as work—I just really enjoy the process from start to finish,” says Law. “It’s more about capturing the essence of real life and presenting it to the online world. I like interacting with people and shining a light on their content through my voice and energy.”
Law also recently painted Hong Kong’s own “Brat Wall” (Singer Charli XCX’s promotion of her album which has become a cultural phenomenon). On the set of her Tatler Asia’s Most Stylish shoot, the content creator takes us back to the beginning of her creative career and shares insights about Hong Kong audience.
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Nicole Law wears Bonbom blazer from Lane Crawford; Law’s own T-shirt; Chanel necklace(Photo: Tatler Hong Kong/Zed Leets)
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Tell us about your journey as a content creator.
I studied advertising and communication for my bachelor’s degree and wanted to work at 4As agency. Right after graduation, I got offered a junior planner position at Ogilvy, but I turned it down to work for WeWork HK, where I focused more on operation and hospitality. After four years, I wanted to go back to the creative industry, so I ended up at Warner Music Asia’s content and creative team. The main mission was to amplify international artists and songs in Asia. Later, I went to media (Complex Chinese) because I wanted to explore music and the whole pop culture scene, including fashion and lifestyle. I became a content creator because I found it might be hard to fully express and address different opinions if I were working for a corporate. But I love to express different opinions in different ways whether it’s making videos, making necklaces or drawing.
What was the definitive moment that fuelled you to transition from behind the scenes to being on the camera?
After I left my job last year and went on a trip to Europe, I thought why not keep doing what I’ve been doing—editing and filming all by myself—it was just for fun in the beginning. My friend was holding the camera, and we were filming the content that we are truly passionate about like vintage shopping and asking people about their outfits, especially at music festivals.
That trip was a huge inspiration and made me realise I really enjoy editing videos—even when my friends were sleeping, I would wake up early and edit the videos. It made me realise I never thought of it as work, instead, I just really enjoy the process from start to finish. I think it’s more about capturing the essence of real life and presenting it to the online world. I like to interact with people and shine a light on their content through my voice and energy.
