‘Lumpia’ isn’t just a dish, it’s a Filipino emblem of community and heritage—and Abi Marquez is bringing this iconic food to social media feeds worldwide
Each bite of a golden, crispy lumpia holds a cherished place in Filipino hearts and dining tables alike. Whether as a mainstay at family gatherings or a symbol of festive celebrations, this iconic food—similar to a spring roll—encapsulates the essence of Filipino cuisine. It is a tradition, a signature flavour and a communal joy.
Elevating this humble dish to new heights is Abi Marquez, affectionately dubbed TikTok’s “Lumpia Queen”.
Hailing from Laguna, Marquez sparked a global fascination with lumpia from her home kitchen. In her videos, she invites the audience to savour the intricacies of Filipino food. Her infectious enthusiasm for local cuisine earned her a spot on the Tatler Gen.T Leaders of Tomorrow 2024, our annual list recognising the most promising young leaders creating trends within Asia and beyond.
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But Marquez does more than wrap food with a lumpia wrapper, she has become a cultural ambassador and innovator using her platform to showcase the rich tapestry of Filipino cuisine and traditions.
Click the player below to listen to our conversation with Marquez on Gen.T’s Crazy Smart Asia podcast. Scroll further down to learn five lesser-known facts about the content creator.
Magna cum laude
Marquez’s culinary prowess is grounded in her academic background. She holds a degree in Hotel, Restaurant and Institution Management from the University of the Philippines, graduating magna cum laude in 2022. Her education honed her cooking skills and gave her insights into food safety, presentation and efficiency.
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